Design is often like playing jazz. Lay down a structuring rhythm, find a snappy theme, and then improvise. This is especially true where time and budget are tight, as in this office fit-out for Danone Waters.
Bottled water is the client’s business, and so unsurprisingly water became the theme. Danone has two main product lines in Japan, Volvic and Evian. The basic plan arrangement picks up on this division, and the water theme unfolds from the elements and characteristics of these two products. Daikanyama, Tokyo 3.2005