Bloomberg harvests information data from all around the world - and processes it into a very pure and understandable form.
We felt that for this showcase for Bloomberg everybody should process and play with data it in a very tangable and touchable way.
In the very early stages of the project we invited Toshio Iwai to collaborate with us on this project. Iwai is one of the world's leading artists in interface design and has a knack for demystifying computers and data.