Harajuku, Tokyo’s vibrant street-style shopping mecca, is the apt home of Fender’s first flagship store of its 77-year history of pioneering electric guitar design. An interior renovation of the iconic glass-walled The Ice Cubes building, the store opens up four floors to offer a chic and unprecedented guitar-shopping environment. As a hub of all things Fender, it’s an immersive retail experience — a destination of discovery that includes personalized customer services, bespoke guitars, gallery exhibits, an event space, a cafe and opportunities to try instruments and equipment.
Location - Harajuku, Japan
Principal Use - Commercial
Total Floor Area - 1068.4m²
Images 6, 7 - ©︎ Taira Kurihara
Images 14 - ©︎ Brian Scott Peterson
Image 21 - ©︎ Mark Dytham
Other images - © Nacása & Partners